We fish along the northeastern coast of New Brunswick, from Esgenoopetitj First Nation through Tracadie, Pokemouche, and toward Lamèque Island. This entire region lies within the traditional territory of the Mi’kmaq people, who have lived in harmony with the land and sea here for thousands of years. Their deep-rooted connection to these waters continues to inspire how we fish today—with respect, sustainability, and purpose.

Just offshore, the coastline is lined with natural rocky reefs. These formations are more than just structures—they are vibrant ecosystems that support a rich diversity of marine life. Lobsters gather here in large numbers to feed, molt, and shelter in the crevices from predators. The reef’s structure is essential to their life cycle, making this one of the most productive lobster grounds in Atlantic Canada.

The waters are pristine and remarkably clear—on a calm day, you can see up to 25 feet straight down. It’s a view that reminds us how special this place is. Kelp sways with the current, baitfish dart in tight schools, and lobsters crawl across the rocks in their natural habitat. Every trap we set is placed with intention, guided by knowledge passed down through generations and shaped by the environment we work in every day.

Fishing here isn’t just a business—it’s a responsibility. To the Mi’kmaq people. To the ocean. And to the future of the fishery.